On a web page with visitor view installed, set:
<meta content="Custom Data #1" property="thanks1"/> <meta content="Custom Data #2" property="thanks2"/>
To push any data to Custom 1 or Custom 2 for the captured lead. Push UTM, Source, Intent, Product Name, etc. to drive your dynamic mailers!
These tags are similar to the meta tag feature in the sense that the info that you're getting to customize your mailer can come from a marketing funnel you control.
In the case of these tags, they look at data from the last page the lead was on before they were captured by Visitor View.
VV_TITLE - Title of the last page the lead was on before they were captured by visitor view.
VV_IMAGE - The share image of the last page the lead was on before they were captured by Visitor View.
VV_LAST_URL - The URL of the last page the lead was on before they landed on the page with visitor view installed.
Therefore, if you have funnels operating for different products, the image and title from each funnel could be used to customize a dynamic card in such a way that:
The content or copy on your card matches the content from the ad the lead originally clicked on.
The data from that advertising campaign can be forwarded to a CRM of your choice for tracking metrics and conversions using custom 1&2 meta tags.
Because the content is variable, you need only one card design for automated retargeting, advertising many different products of the same brand.
With a combination of VV_ tags and meta tags, you can have a very low maintenance retargeting campaign that automatically runs and is automatically designed for any future products you might push.
All without any signup form or registration.
Enjoy!
