Create Retargeting List
First, we'll create a list specifically for the contacts we capture via retargeting from your website.
Click on Mailing Lists, then click on Create Retargeting List.
Name List
Now, give your list a good name.
Setup Code
With your list open, scroll down.
You'll see the retargeting code section on the left.
Choose/Set your options and click on 'Get Embed Code'
Then, confirm the cost notification, and press OK.
Get Code
After clicking OK, the Retargeting Code Section will show you the script to copy.
Click on the 'Copy Code to Clipboard' button and add it to your website, before the closing </body> tag.
In most systems/CRM's, this place before the closing </body> tag of your website is usually called the website footer.
Paste the copied code into your website and you're done!