When composing a message, review the gray column to the right. It contains all of the available variables (image 1):
Click on an available variable in this gray column at the right to insert data from your mailing list (image 2).
Custom 1 and Custom 2 are open fields that you can add text to for each contact record in a mailing list.
These custom variables can be uploaded with CSV imports, via API, automation (see below), via meta tags, or whenever you manually enter new recipients into a list.
You may use 'Custom 1' and 'Custom 2' in a variety of ways.
Customize a message with a recipients unique account number, donation amount, renewal date, remote property address, etc. (Message Templates)
Add a personalized p.s. message that comes from your CRM, added to the end of an automated card. (Zapier/Make/API)
Pull information from a clicked advertisement to auto-design a follow-up up-sell mailer. (Visitor View, Dynamic Cards)
Set a specific property address for Google Street/Map View. (Dynamic Cards)