![mail merge variables](https://media.stonly.com/media/images/eb188f97-0680-418c-a228-726ad0947893.png?s=d9c40c8f33a0cdc8ee6d75b874c2ebba67f84d6d6e0d714df98db8745b254c1ff1dbc262873713d99df6cca7a045a0ce127833200f214aa715e0115987769c66857821d93b8fa1c520dde41fa5d0760f87e97867c95ef0973eee961efaa2666cc9d8e620b59a1c3fc57e4b9a5dd1f916&w=1280&h=1440&auto=format)
![](https://media.stonly.com/media/images/51ce40b8-31bd-40d8-9679-22337fce0d41.png?s=d9c40c8f33a0cdc8ee6d75b874c2ebba67f84d6d6e0d714df98db8745b254c1ff1dbc262873713d99df6cca7a045a0ce127833200f214aa715e0115987769c66d020b08eae2dcf8458df746a91e1b9a03466aa8aa6e4fb0db083a65fb2a04b3dc9d8e620b59a1c3fc57e4b9a5dd1f916&w=1280&h=1440&auto=format)
![](https://media.stonly.com/media/images/baceb5ee-f86d-41bb-aa1d-362a9b71916d.png?s=d9c40c8f33a0cdc8ee6d75b874c2ebba67f84d6d6e0d714df98db8745b254c1ff1dbc262873713d99df6cca7a045a0ce127833200f214aa715e0115987769c66e6b0b3469852218a32dcd671ce5986cf400c9ca65d25690e2e1a1d1acedd92aac9d8e620b59a1c3fc57e4b9a5dd1f916&w=1280&h=1440&auto=format)
![mail merge variables](https://media.stonly.com/media/images/eb188f97-0680-418c-a228-726ad0947893.png?s=d9c40c8f33a0cdc8ee6d75b874c2ebba67f84d6d6e0d714df98db8745b254c1ff1dbc262873713d99df6cca7a045a0ce127833200f214aa715e0115987769c66857821d93b8fa1c520dde41fa5d0760f87e97867c95ef0973eee961efaa2666cc9d8e620b59a1c3fc57e4b9a5dd1f916&w=1280&h=1440&auto=format)
Mail Merge Variables
When composing a message, review the gray column to the right. It contains all of the available variables (image 1):
%FULL_NAME%
%FIRST_NAME%
%COMPANY%
%ADDRESS%
%ADDRESS2%
%CITY%
%STATE%
%ZIP%
%CUSTOM1%
%CUSTOM2%
Click on an available variable in this gray column at the right to insert data from your mailing list (image 2).
![](https://media.stonly.com/media/images/51ce40b8-31bd-40d8-9679-22337fce0d41.png?s=d9c40c8f33a0cdc8ee6d75b874c2ebba67f84d6d6e0d714df98db8745b254c1ff1dbc262873713d99df6cca7a045a0ce127833200f214aa715e0115987769c66d020b08eae2dcf8458df746a91e1b9a03466aa8aa6e4fb0db083a65fb2a04b3dc9d8e620b59a1c3fc57e4b9a5dd1f916&w=1280&h=1440&auto=format)
What Are Custom 1 & Custom 2 Variables?
Custom 1 and Custom 2 are open fields that you can add text to for each contact record in a mailing list.
These custom variables can be uploaded with CSV imports, via API, automation (see below), via meta tags, or whenever you manually enter new recipients into a list.
![](https://media.stonly.com/media/images/baceb5ee-f86d-41bb-aa1d-362a9b71916d.png?s=d9c40c8f33a0cdc8ee6d75b874c2ebba67f84d6d6e0d714df98db8745b254c1ff1dbc262873713d99df6cca7a045a0ce127833200f214aa715e0115987769c66e6b0b3469852218a32dcd671ce5986cf400c9ca65d25690e2e1a1d1acedd92aac9d8e620b59a1c3fc57e4b9a5dd1f916&w=1280&h=1440&auto=format)
Using Custom 1 & Custom 2 Data
You may use 'Custom 1' and 'Custom 2' in a variety of ways.
Customize a message with a recipients unique account number, donation amount, renewal date, remote property address, etc. (Message Templates)
Add a personalized p.s. message that comes from your CRM, added to the end of an automated card. (Zapier/Make/API)
Pull information from a clicked advertisement to auto-design a follow-up up-sell mailer. (Visitor View, Dynamic Cards)
Set a specific property address for Google Street/Map View. (Dynamic Cards)
Additional Reading: