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How Do QR Codes Work? Like Magnets?
QR Codes are printed for each recipient automatically -- you simply supply the URL that you want people to land on.
(You'll find the instructions at the end of this brief guide.)
What should I link?
To be successful with QR codes:
- The design of your mailer, and messaging, should both have the goal of getting/asking the recipient to scan the code.
- When the code is scanned, the recipient should get what was promised.
Examples of things to link in a QR code:
- Your website
- Coupons
- Products
- Landing Pages
- Newsletter/Market Report Sign-Up
- Social Media Pages/Groups
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Notifications
Whenever a QR code is scanned, you will receive an email notification. It will tell you which recipient card it was, what the URL was, and what order the card was sent from.
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Automation
When someone scans a QR code, things can happen.
We supply all of the associated mailer data to Zapier, so that you may trigger further automations after a recipient scans your code.
For example:
Send blast marketing and only add the scanners as new leads to your CRM.
Re-categorize contacts in your CRM depending on a scan.
Send an email or message to whichever recipient scans the code.