How Do QR Codes Work? Like Magnets?
What should I link?
- The design of your mailer, and messaging, should both have the goal of getting/asking the recipient to scan the code.
- When the code is scanned, the recipient should get what was promised.
- Your website
- Landing Pages
- Newsletter/Market Report Sign-Up
- Social Media Pages/Groups
When someone scans a QR code, things can happen.
We supply all of the associated mailer data to Zapier, so that you may trigger further automations after a recipient scans your code.
Send blast marketing and only add the scanners as new leads to your CRM.
Re-categorize contacts in your CRM depending on a scan.
Send an email or message to whichever recipient scans the code.